What are we drinking?
The NCA National Coffee Drinking Trends (NCDT) 2017 report highlights new market research on consumer behavior and trends.
Key findings include:
62% of consumers reached for a coffee within the past day – reaching a level that hasn’t been seen since 2014.
24% of daily coffee drinkers choose espresso-based beverages, a leap of 6% from 2016 – the largest recorded one-year jump for the category in the history of the NCDT tracking.
39% of younger consumers drink gourmet coffee – suggesting new opportunities for coffee companies.
40% of daily consumers are drinking coffee prepared out-of-home, reflecting a continuing trend in behavior as lifestyles become increasingly mobile.
The full report is available for purchase on the NCA website, along with the new NCA Generational Report. For more information, see the NCA’s official NCDT 2017 news release.